This Nike ad, talks about a apocalyptic soccer match for the world (I think, commercial is in Spanish). We start off at a replica of the coliseum, next there is a solar eclipse and well for lack of a better term all hell breaks lose. The coliseum now a soccer stadium is now filled with demonic fans, and it becomes a match between Europe’s all-star and demonic soccer players bent on taking over the world. As the match begins the all-star team is getting pushed around and punched, then heroic music starts playing and the team is pushing back and then the goal is scored by a flaming kick though the goalie. Ending the match and making the all-stars the heroes. As everything is returned to normal, as if it never happened and it ends on a final note with Nike’s slogan “just do it”.
Nike is relying that we can figure out that it’s the end of the world and these athletes are the only ones who can do anything. There is also the fact that these are major soccer players and are recognizable to many people. As I have mentioned before the soccer match is a battle of good and evil, as well as natural and supernatural. During the match the audio kicks in and we start to hear dramatic music that makes it sound like we are losing, then hero music stats and we win. It is all thanks to the everyday hero tales that have been told to hundreds of generations.
